Society of African Journal Editors

African Journal of Biomedical Research

Effects of Generation Y Employees’ Work Values on their job Tenure in Selected Star Rated Hotels in Kenya

Authors: Brendah Uluma, Noah Sitati, Beatrice Imbaya

Journal: African Journal of Biomedical Research

Millenials are reputed to be fickle for their jobs but few studies have reported on the relationship between their work values and attitudes to work and their employment tenure in the hotel industry.  In this study, the objective was to determine Generation Y employees’ work values that determine their tenure in selected star rated hotels in Kenya.  An explanatory research design informed the study. The sample consisted of 264 Millenials selected by stratified random sampling. Descriptive (frequency distributions and percentages) as well as inferential statistics (Multiple Regression Analysis). The P-value indicate a significant relationship between work values (β = 0.275, p=0.00) and tenure of Generation Y. The study recommends that Gen Y employees should be given challenging tasks and opportunities to be creative when handling guests in the hotel to improve their tenure.