Authors: Sarah Banet-Weiser
Journal: International Journal of Communication: An Interdisciplinary Journal of Communication Studies
This forum serves as an opportunity to discuss the vectors of identity that inform the self-branded entrepreneurial subject analyzed by Neff. It provokes a series of questions. We are prompted to ask how the discourse and practice of entrepreneurship shape the entrepreneurial self, the branded self, and the outsourced self. Perhaps most importantly, we are invited to wonder how workers are led in flexible capitalism to believe that their paid work can serve as a source of happiness and an outlet for their passions.